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Know About Top Social Marketing Organisation In India

First of all, you need to know – What is Social Marketing?

Social marketing applies standards from commercial marketing & the social sciences to transform people’s frame of mind for the social cause – to help both individuals and complete society.

To make you clearer, think about some of the big challenges in front of any specific section of society or front of entire humanity like climate change, pollution and health issues, etc. These issues are generally caused by human behavior, and so can only be tackled if we change our lifestyles and bad livelihood habits. So, social marketing is a wide filed working on all these issues by spreading awareness & aid. 

What is not exactly social marketing?

Generally, many people are confused between social marketing & social media marketing, both are different things. You can do social media marketing through many social media platforms like Facebook, Twitter, and Instagram. 

Who employs social marketing?

Social marketing organisation is used primarily by NGOs, charity foundations, and government bodies. It’s also used by emergency services, such as law enforcement and fire departments. Some commercial organizations also rarely use a social marketing approach.

Nonprofit organizations and charity foundations take up social marketing to increase awareness, sponsor different causes, and increase donations from society. Social marketing gives a way to notify and connect people that charitable institutes would not or else be able to reach through more customary marketing sources. This approach also helps charitable campaigns reach faster and grab a wider worldwide market.

HLFPPT (Hindustan Latex Family Planning Promotion Trust ) is a national not-for-profit health services organization that working on the entire spectrum of RMNCH+A and pioneer in promoting community-based social marketing programs for EWS (economically vulnerable sections). They are working for generating understanding and access to appropriate healthcare and family planning products & services used for a better standard of living. Targeted interventions are undertaken by effectual supply chain management, founding and supporting community-based networks of marketing workforce who are thoroughly trained and fixed into the organization. HLFPPT also seeks community welfare based on the best PPP model in healthcare programs like family planning, skill development, and COVID 19 activities.

So, now you understand very well about social marketing. HLFPPT the best national not-for-profit health services organization with strategic expertise in social marketing and other fields like social franchising, capacity building, public-private-partnership, community development, behavior change communication, healthcare service delivery, and research & knowledge management.

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